Marcus Lemonis, the host of CNBC’s The Profit and Fox’s TV show The Fixer, approached me to help launch a new print magazine celebrating the RV lifestyle. Drawing on my experience with RV-focused brands, I designed a publication that captured the full RV experience—from road-trip eateries to families living on the road full time—making sure there was something for every reader.

Starting a magazine from scratch meant more than design and branding. I helped develop feature ideas and content strategies that contributors could bring to life, while crafting a visually rich layout with sidebars and callouts to make the pages feel packed with engaging content. The result was a dynamic, approachable magazine that brought the adventure of RVing to life.

Client: Camping World